BOTTEGA BANDITO
The modern take on a very, traditional establishment, Bottega Bandito challenges the expected look and feel of a delicatessen but hasn’t forgotten its roots. Colours are a bold red, contrast with a clean white, and brought back to earth with a soft pink. The marks hold true to traditional providore aesthetics (Bottega), yet break free with a new take on a bold serif typeface (Bandito). Giving flexibility to the marks allows mass application on branded material, making the Bottega Bandito experience a recognisable brand. Identity consists of stacked and text heavy type marks, inspired by traditional deli store-fronts and sign and menu writing, and pays homage to its Italian roots and current location with the national animal of Italy, a Wolf, and the national flower of Italy, a Rose (Rose St). Finally, we have pulled subtle elements from the interior design, incorporating a stripe pattern inspired by the red venetian blinds, and small elemental diamond tiles and shapes throughout.
Brand Strategy / Identity System / Dine-In Crockery / Take-Away Packaging / Website Design + Build / In-House Product Labels / Wayfinding / Uniforms / Merchandise / Social Media.
